Consumer+Unit

=Consumer Decisions=

Why do we buy?

 * < **Values and Goals** ||< personal lifestyle, customs, the amount one is willing to spend to meet needs or wants. ||
 * < **Human Needs** ||< physiological,safety or security,love and belonging, self-esteem, and self-actualization ||
 * < **Peers** ||< friends and peer group ||
 * < **Advice of Experts** ||< informed judgements of others and product-rating magazines ||
 * < **Consumer Information Sources** ||< magazines, media, and government agencies ||
 * < **Advertising** ||< television, magazines, billboards, clothing items ||
 * < **Marketplace** ||< store decore, packaging and labeling, product availability, trade name, reputation of seller, and presence of sales personnel ||
 * < **Product Characteristics** ||< cost, function, ease of care, durability, fashion, warranties ||

Go to the Consumer Complaint Letter and write your own letter.

Consumer report project Consumer report rubric Complaint letter rubric Purchasing Habits project Purchasing habits rubric @Consumer complaint letter sample